Food for the Hungry | Miss Florida

Documentary
Written By Tanya Martineau

Miss Florida meets her sponsored child in Peru.

Client: Food for the Hungry
Production: Arché Studio
Director: Tanya Martineau
DP: Cristian Bernal

The Mission

Arché Studio traveled to Peru with Food for the Hungry and Miss Florida USA, Lou Schieffelin, to document the impact of child sponsorship. Our objective was to capture the authentic connection between Lou and Dana, the young girl she sponsors, moving beyond traditional "charity" tropes to highlight dignity, community, and the power of individual advocacy.

The Vision

For this campaign, we produced a comprehensive content suite, including:

  • The Hero Film: A 2-minute cinematic deep-dive into Dana’s life and the tangible change sponsorship provides.

  • Social Series: A collection of high-energy, social videos designed to engage the digitally-native audience with a message of service and purpose.

Tanya Martineau
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